Détails du projet
Starting point
The project followed on from the 2023 greetings, with a more demanding technical frame since I was the only developer on the production. The visual concept relied on a dark, damp atmosphere in a hangar, lit only by three screens playing synchronised motion design.
The challenge
The goal was still to showcase the agency's departments, while taking a step up in real-time 3D. The experience had to be more immersive, able to show both the art direction and the technical skill.
Process & Decisions
The design was built around an optimised 3D scene and one central challenge: precisely retrieving the surface of the three screens to apply perfectly synchronised video textures to them. Much of the work went into balancing art direction, lighting constraints and the readability of the scene.
Execution
I developed the project in React and Three.js, with mouse-driven camera control and constant attention to real-time rendering performance. The main difficulties were global lighting, anti-aliasing, the loss of detail in underexposed areas and the GPU load caused by camera movements. Loading time can still be improved, but the final visual quality and the consistency of the experience won over the whole agency.
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