Détails du projet
Starting point
The project was carried out over 44 days by a mixed team of 3 designers and 2 developers. The brief was to give La Quadrature du Net visibility with an original digital format, both narrative and interactive. The concept "C'est pas de l'IA" ("It's not AI") took shape as a quest in a forest, designed to confront users with their own responsibility through a story that unfolds step by step.
The challenge
The project started from a simple observation: AI has become part of everyday life, but its environmental cost is poorly understood. So we chose a strong narrative approach, built on emotion and a plot twist, to avoid a purely informative message. The intent was a striking experience, able to engage a young working audience and make the message memorable.
Process & Decisions
The experience unfolds in three stages: mission, exploration, then revelation. Users are guided by Célia, a reassuring voice, through an interactive forest they explore by scrolling and with mouse actions. Along the way, the visual and sound world gradually shifts from natural to digital, up to the final revelation that ties the story directly to real consequences and to the call to act.
Execution
On the creative development side, the main technical challenge was WebGL optimisation and handling a complex real-time 3D scene. I worked on a large part of the technical architecture: asset integration, textures, lighting, procedural terrain, the interaction system, events and cinematic camera navigation. The project relies on a solid stack: Three.js and React Three Fiber, GSAP for smooth animations, Theatre.js for the timeline, Howler for spatialised sound design, and Sass. I also took part in the performance optimisations (instancing, frustum culling, level of detail, or LOD), the audio and subtitle integration and the UI/UX interfaces, working closely with the rest of the design and development team.
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